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Please use this identifier to cite or link to this item: http://hdl.handle.net/1820/2748

Title: Trust is a belief in reliability: A branding constellation reliability case study
Authors: Halters, P
Keywords: marketing
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Issue Date: 23-Sep-2010
Publisher: Open Universiteit Nederland
Abstract: this case study is a third-person study on the reliability of the branding constellations conducted to identify the Netherlands IDS Scheer branding opportunity.
URI: http://hdl.handle.net/1820/2748
Appears in Collections:- School of Management

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