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Please use this identifier to cite or link to this item:
http://hdl.handle.net/1820/2748
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| Title: | Trust is a belief in reliability: A branding constellation reliability case study |
| Authors: | Halters, P |
| Keywords: | marketing
merken |
| Issue Date: | 23-Sep-2010 |
| Publisher: | Open Universiteit Nederland |
| Abstract: | this case study is a third-person study on the reliability of the branding constellations conducted to identify the Netherlands IDS Scheer branding opportunity. |
| URI: | http://hdl.handle.net/1820/2748 |
| Appears in Collections: | - School of Management
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