Open Universiteit

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Title: Trust is a belief in reliability: A branding constellation reliability case study
Authors: Halters, P
Keywords: marketing
Issue Date: 23-Sep-2010
Publisher: Open Universiteit Nederland
Abstract: this case study is a third-person study on the reliability of the branding constellations conducted to identify the Netherlands IDS Scheer branding opportunity.
Appears in Collections:MSc Management Science

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