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|Title:||Birds of a feather flock together: An exploratory study into the MBTI personality of branding constellation participation|
|Authors:||Claus, B T|
supply chain management
|Publisher:||Open Universiteit Nederland|
|Abstract:||the objective of this thesis is to generate insights into the way psychological characteristics of participants can be measured based on the Myers Briggs Type Indicator (MBTI).|
|Appears in Collections:||MSc Management Science|
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