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Title: Birds of a feather flock together: An exploratory study into the MBTI personality of branding constellation participation
Authors: Claus, B T
Keywords: branding constellation
supply chain management
Issue Date: 8-Nov-2010
Publisher: Open Universiteit Nederland
Abstract: the objective of this thesis is to generate insights into the way psychological characteristics of participants can be measured based on the Myers Briggs Type Indicator (MBTI).
Appears in Collections:MSc Management Science

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