|
DSpace at Open Universiteit >
l. Master Thesis >
- School of Management >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1820/3549
|
| Title: | Supply chain integration on customer equity |
| Authors: | Tielemans-Mugenyte, V |
| Keywords: | customer equity
supply chain integration
customer equity drivers |
| Issue Date: | 19-Sep-2011 |
| Publisher: | Open Universiteit Nederland |
| Abstract: | this thesis investigates how a firm's supply chain responsiveness and customer equity drivers affect customer equity. In fact it concentrates on the factors that affect customer equity positively. |
| URI: | http://hdl.handle.net/1820/3549 |
| Appears in Collections: | - School of Management
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|
