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Title: Supply chain integration on customer equity
Authors: Tielemans-Mugenyte, V
Keywords: customer equity
supply chain integration
customer equity drivers
Issue Date: 19-Sep-2011
Publisher: Open Universiteit Nederland
Abstract: this thesis investigates how a firm's supply chain responsiveness and customer equity drivers affect customer equity. In fact it concentrates on the factors that affect customer equity positively.
Appears in Collections:MSc Management Science

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