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Please use this identifier to cite or link to this item: http://hdl.handle.net/1820/3549
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dc.contributor.authorTielemans-Mugenyte, V-
dc.date.accessioned2011-09-19T13:24:36Z-
dc.date.available2011-09-19T13:24:36Z-
dc.date.issued2011-09-19T13:24:36Z-
dc.identifier.urihttp://hdl.handle.net/1820/3549-
dc.description.abstractthis thesis investigates how a firm's supply chain responsiveness and customer equity drivers affect customer equity. In fact it concentrates on the factors that affect customer equity positively.en_US
dc.language.isoenen_US
dc.publisherOpen Universiteit Nederlandnl_NL
dc.subjectcustomer equityen_US
dc.subjectsupply chain integrationen_US
dc.subjectcustomer equity driversen_US
dc.titleSupply chain integration on customer equityen_US
dc.typeMaster thesisen_US
Appears in Collections:MSc Management Science

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