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dc.contributor.authorTielemans-Mugenyte, V-
dc.description.abstractthis thesis investigates how a firm's supply chain responsiveness and customer equity drivers affect customer equity. In fact it concentrates on the factors that affect customer equity positively.en_US
dc.publisherOpen Universiteit Nederlandnl_NL
dc.subjectcustomer equityen_US
dc.subjectsupply chain integrationen_US
dc.subjectcustomer equity driversen_US
dc.titleSupply chain integration on customer equityen_US
dc.typeMaster thesisen_US
Appears in Collections:MSc Management Science

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