Open Universiteit

Please use this identifier to cite or link to this item: http://hdl.handle.net/1820/3645
Title: Increasing consistency: evaluation of the reliability measurements employed in the branding constellation theme
Authors: Reij, C C A J M van
Keywords: branding constellation
consistency
reliability
Issue Date: 6-Oct-2011
Publisher: Open Universiteit Nederland
Abstract: this thesis investigates the evaluation of the reliability measurements used for branding constellations within the branding constellations theme. It includes the presentation of two reliability measurements to be used within the theme in the future.
URI: http://hdl.handle.net/1820/3645
Appears in Collections:MSc Management Science

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