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dc.contributor.authorReij, C C A J M van-
dc.description.abstractthis thesis investigates the evaluation of the reliability measurements used for branding constellations within the branding constellations theme. It includes the presentation of two reliability measurements to be used within the theme in the future.en_US
dc.publisherOpen Universiteit Nederlandnl_NL
dc.subjectbranding constellationen_US
dc.titleIncreasing consistency: evaluation of the reliability measurements employed in the branding constellation themeen_US
dc.typeMaster thesisen_US
Appears in Collections:MSc Management Science

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