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Please use this identifier to cite or link to this item:
http://hdl.handle.net/1820/3693
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| Title: | Marketer- engineer conflict in high-technology companies |
| Authors: | Fossé, I du |
| Keywords: | high-technology companies
marketer-engineer conflict |
| Issue Date: | 17-Oct-2011 |
| Publisher: | Open Universiteit Nederland |
| Abstract: | this thesis investigates the causes and effects of inter functional conflicts in marketer-engineer relationships in high-technology companies. |
| URI: | http://hdl.handle.net/1820/3693 |
| Appears in Collections: | - School of Management
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