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Please use this identifier to cite or link to this item: http://hdl.handle.net/1820/3693

Title: Marketer- engineer conflict in high-technology companies
Authors: Fossé, I du
Keywords: high-technology companies
marketer-engineer conflict
Issue Date: 17-Oct-2011
Publisher: Open Universiteit Nederland
Abstract: this thesis investigates the causes and effects of inter functional conflicts in marketer-engineer relationships in high-technology companies.
URI: http://hdl.handle.net/1820/3693
Appears in Collections:- School of Management

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