Open Universiteit

Please use this identifier to cite or link to this item: http://hdl.handle.net/1820/5147
Title: Social Media and Big Data – Cracks in the Crystal Ball?
Authors: Westera, Wim
Keywords: data analysis
market research
social media
big data
social network
business
advertising
customers
Issue Date: 22-Oct-2013
Abstract: This paper summarises topical developments and pitfalls of market research based on social network data analysis.
Description: Westera, W. (2013, 14 October). Social Media and Big Data – Cracks in the Crystal Ball? Invited e-paper at ESOMAR RW Connect. http://rwconnect.esomar.org/using-social-media-for-market-analysis-cracks-in-the-alleged-crystal-ball/
URI: http://hdl.handle.net/1820/5147
Appears in Collections:1. LMedia: Publications and Preprints

Files in This Item:
File Description SizeFormat 
Article social media and market research.pdf220.75 kBAdobe PDFView/Open


This item is licensed under a Creative Commons License Creative Commons