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Title: Refining Success and Dropout in MOOCs Based on the Intention-Behaviour Gap
Authors: Henderikx, Maartje
Kreijns, Karel
Kalz, Marco
Keywords: Intention
Online learning
intention-behavior gap
Issue Date: 31-Oct-2016
Citation: Henderikx, M., Kreijns, K., & Kalz, M. (2016, October). Refining Success and Dropout in MOOCs Based on the Intention-Behaviour Gap. Poster presented at ICO Fall School Bad Schussenried, Germany
Abstract: Currently success measurement of MOOCs is certificate- and completion-centric and fails to take student intention into account. This results in high dropout rates of 90-95%. While this view of success has been critiqued by the research community, no suitable alternative has yet been developed. This study addresses this gap and proposes a theoretically grounded model for measuring success and dropout in MOOCs.The reasoned action approach (RAA) by Fishbein & Ajzen (2010), which centers around the formation of an intention to achieve certain goals, serves as a theoretical framework for our model, in particular the intention-behaviour gap. A new typology of MOOC-takers based on intention-behaviour patterns is proposed. In addition, state and flow diagrams reflect the complexity and dynamics of this process. This model redefines success in MOOCs as all MOOC-takers who achieve their individually intended goals are considered successful. The model also provides insight into the dynamics of the intention-behaviour process on an individual level and therefor into possible reasons that can cause the intention-behaviour gap.
Appears in Collections:2. TELI Presentations at conferences and events

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