Open Universiteit

Please use this identifier to cite or link to this item: http://hdl.handle.net/1820/8716
Title: The role benefits play in loyalty programs. Research to which perceived benefits by customers contribute to company loyalty.
Authors: Bartels, Merel
Issue Date: 9-Nov-2017
Publisher: Open Universiteit Nederland
URI: http://hdl.handle.net/1820/8716
Appears in Collections:MSc Management Science

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